Get Rich Quick
1 September 2016
Wrebbit
1 September 2016
He’s so cute! This little purple bird is the cartoon character for the Kingsey brand.
The song he sings at dawn evokes the freshness of the early morning, highlighting the value of one of Kingsey cheese curds’ greatest strengths—cheese curds made fresh and delivered to stores early every morning.
To cover the various brand offerings, we created different versions of the little Kingsey bird for each product: Morning fresh, Swiss, Grated, Specialty and Sliced.
Our team was tasked with carrying out all the brand’s promotional and advertising activities.
We designed a set of communication tools, from packaging to point-of-sale advertising.
